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About Us

Betty Blake's is an exquisite bijou Toy Emporium inspired by traditional toy shops of the past and the Victorian curiosity shop. We are filled to the rafters with a carefully curated collection of beautiful toys selected to encourage creative and imaginative play. It is our philosophy that children don't need hundreds of toys, just a few well designed ones suitable for their stage of development combined with a good serving of imagination.

There has been a toyshop here on Windsor Avenue since the early 80's, visited by two or even three generations of families. The shop provides a nostalgic experience for parents bringing their children who remember coming as children themselves, while Grandparents recall bringing their own children for a treat. Many of our customers remember the shop as it was in those days, then called 'Little Learners'. Much has changed in the intervening years, but customer service and community remain at the heart of what we do.

The Swallow family purchased the business in 2015 and owner Ruth's background in the Creative Industries ensured the shop benefited from a transformative artistic eye. Many customer now comment on how the aesthetics and beautiful stock create a special atmosphere, with people travelling from up to an hour away to experience it. Regardless of whether you have popped in from around the corner or travelled from another County, we guarantee a warm old fashioned welcome to all. Furthermore, Ruth's careful, personalised and informed advice ensures you will leave with the perfect gift.

Opening Times:

Tue, Wed, Fri : 10 - 3

Thur : 10 - 6.30

Sat : 10 - 4.30

Please note that as a family business, we take parenthood incredibly seriously. As such, there is a 30 minute lunch break at 12.15 in order for us to take our 3 year old to afternoon nursery on weekdays. Many thanks for your understanding!

197a Windsor Avenue

Penn

Wolverhampton

WV4 4BL